Project Overview
A holiday marketing material for Nummy Creations (a caffein-free coffee alternative), focused on providing a premium seasonal experience across website banners, meta reels, and email promos. The concept of the campaign is to have a warmth festive and calming visual identity while driving holiday sales and conversion during the biggest season of the year.
The Goal
The Nummy’s goal was set the holiday right with a “Habit break” campaign to announce a month full of promos! The challenge was increase seasonal sales and product visibility through premium, warm, and comforting holiday visuals.
The "Holiday calm" idea
Instead of loud holiday graphics with a bunch of coffee beans, the campaign used cozy product-focused images, warm mug imagery, festive accent, soft lighting, and highlighted the holiday box. The idea is to shy away from the typical coffee campaigns and focus on the product and it’s benefits. (I mean, who likes sugar spikes)
Just Holiday Decisions
Holiday campaigns can be easily overwhelming visually, so I chose the red tone carefully with Nummy’s turquioise to keep the campaing on-brand, premium, and clean. As the campaign progressed, I've increased the urgency of the visuals and CTAs gradually to support the sales funnel. Moving from relaxed holiday shopping to “oh no! this sale ends tonight”
✅ Mobile-first visuals to drive traffic
✅ Cozy = Coversion
✅ Giftable-feel product
✅ Urgency built naturally
Results
The holiday campaign was successfully delivered a warm, conversion-focused and seasonal experienced while staying true to Nummy's premium wellness branding through visual design. The campaign contributed to a 35% increased in sales during the whole holoday promotion period.
The evolving email marketing strategy, paired with cozy holiday storytelling, product-focused imagery, and strong CTA visibility, helped the campaign to gain traction. Turns out people really click faster when you combine holiday panic and a giant yellow CTA.
Creative Role
📝 Creative Direction & Copywriting, 🎨 Visual Design, 🖼️ Conversion-Focused Creative
• Advertising • Social Media • Food & Beverage • Product Marketing
• Performance Creative • Art Direction • Visual Design
